ORIGINALLY POSTED ON COMICZONEAZ.com (website no longer active)
Marvel have just announced a line of new comics that will be priced at just $1.00 to try and expand sales of current comics to new readers.
| Official Press Release Start Here With The Next Wave of Marvel’s Greatest Comics For Only $1.00! Marvel is proud to announce the next wave of Marvel’s Greatest Comics imprint, spotlighting Marvel’s most-acclaimed series with new printings for only $1.00! Providing the perfect jumping-on point for new readers and a great low cost first chapter to some of the hottest selling Marvel Collected editions for retailers, Marvel’s Greatest Comics heats up in April with the following titles: April 7: WOLVERINE #66 April 14: HULK #1 April 21: NEW AVENGERS #1 April 28: CIVIL WAR #1 “With the increased mainstream attention on comics and the new readers entering stores, Marvel wants to make sure everyone gets a chance to read our best titles,” said David Gabriel, Marvel Senior Vice-President of Sales & Circulation. “Marvel’s Greatest Comics allows fans to discover new series at a low price while also providing retailers with product they can stock on their shelves for years.” Stay tuned for more details on Marvel’s Greatest Comics at www.marvel.com! |
Not a bad idea. So, the issues we’re offered are the first part of WOLVERINE: OLD MAN LOGAN (WOLVERINE #66), the first issue of Jeph Loeb’s current HULK run, NEW AVENGERS #1, and CIVIL WAR #1. Those are all pretty popular books, which would give new readers something to talk about with people who’re already reading those titles.
I’ve noticed that since DC’s Vertigo imprint started doing $1.00 number 1 issues, sales on Vertigo books have gone up, overall. Giving readers a taste of what the book is about for a buck isn’t a bad idea, and certainly entices people to take a risk. After all, a dollar for the first issue stings a lot less than $3.99.
Here’s hoping that Marvel and DC both start offering more #1 issues at a lower price point to get readers hooked on a series.